I mentioned placeholders before in the context of Dropbox Paper…

…and I wanted to share a response by Nikita Prokopov, because he had a great point about those Dropbox Paper placeholders that I didn’t consider:

For me it’s […] confusing placement. Like if somebody writes “Have a nice day” on a door instead of “Push” or “Pull”. I don’t mind seeing “Have a nice day” message somewhere neutral, in a place not occupied by any other function, but not where I expect very specific help.

I was reminded of Prokopov’s comment when I saw this at the airport yesterday:

I remember, eons ago, how impressed I was when one of the Chrome designers was telling me how all of these error pages were specifically designed to feel like liminal spaces and notlike destinations. These were, in a way, placeholder content.

But “Press space to play” feels like a strange thing to put in here. (Previously, the message said “No internet” or “There is no Internet connection.”) I understand that this is Chrome’s popular mascot, but this is still an error page whose purpose is to tell me what’s wrong, rather than serve as an entry point to a minigame.

Also, just a few days ago, I just stumbled upon this fun example of a placeholder collapse – where a temporary text becomes permanent:

If you are curious, this is what it looks like if you don’t forget to set the message. And funnily enough, given where we started, it says “Have a nice day”: