A thoughtful 26-minute talk by Imani Joy, the solitary full-time designer on Mastodon, reflecting on her nine months there:

It’s an interesting peek behind the curtain at designing for this particular space, and the many unenviable constraints: lack of data, care for privacy, tension between Mastodon’s power-user early adopters (“they are values-driven, they want control, they’ll tolerate a lot of the clunkiness of the Fediverse”) and “mainstream audience [that] expects polish.”

At some point, design needs to be authoritative, but how do you combine that with wanting the process to be as inclusive as possible? The product itself is a federation of various servers that can exert their own control – so how do you bring it all together under one neat umbrella for the user? (Also a challenge for Android in comparison with iOS.) The mainstream design has certain fashion-y tendencies. How to make sure you don’t lose yourself while chasing them, but also not to stay ossified out of fear of making changes? (Wikipedia, Internet Archive, and other similar places look and behave a certain way, after all, and it’s not usually because of lack of talent to “modernize” them.)

The most interesting thing to me was this:

It’s easy to talk in terms of who to optimize for. Things get harder when you start to articulate who you won’t optimize for, what trade-offs you must make in pursuit of your goal, and who you’re going to risk letting down along the way. What the team needed from me more than anything was not the probabilities, not the usability findings, not the story of who we’re making happy. They needed to hear who will choose to disappoint and why. And I told them that building the best experience on Mastodon means that we’ll solve for the extremes, but we won’t center them. And sure, we do risk frustrating some power users who want absolute control over their profiles, but that risk is necessary to optimize the experience also for browsing users.

When we were working at Figma in 2019 shipping an update to text line height algorithms (moving them from the way print does things to the way web does things), I started an internal document called “The new line height and its discontents,” where myself and the team deliberately wrote out who will be most annoyed about the changes, and why. We listed our arguments, workarounds, even “deal sweeteners” (“but look at this other thing that will get better as a result!”), but we also tried very hard to be candid with ourselves. Some people were not going to be happy no matter what we do or say. Do we know precisely who these people are and are we okay with that? I’d recommend that approach for any change-management project, rather than keeping fingers crossed or toxic positivity.

Joy so far worked on quote posts and new profiles, and I appreciated her ending the talk on a note of recognition for these kinds of projects in these kinds of settings:

I know that we’re building something that will continue to be imperfect, but it doesn’t have to be perfect to make a positive difference in the world.

You can tell the story of Mac OS via the story of its settings, and the same is likely true of Photoshop.

Recently, spelunking in the preferences of Photoshop 2025, I found this extremely curious thing:

To transcribe:

Focus mode limits the appearance of certain optional user interface messages so that you can use Photoshop with fewer interruptions.

With this option enabled:

• The Welcome screen will not include “what’s new” feature descriptions
• Blue in-product alerts promoting discovery and use of certain features will be suppressed
• What’s New will not auto start when Photoshop is launched
• The color mode preference will be auto set to “Neutral Color Mode”

The three first options should be self explanatory. Neutral Color Mode is sort of the “graphite” option of Photoshop’s UI where the (already rare?) accented blue elements become white instead.

As much as I’ll always applaud a piece of software working on annoying you less, this is all so very strange. I don’t mean that the last option seems unrelated, and the first and third one kind of mutually exclusive… but just the very idea of shoving it in as an opt-in in the last tab of settings, under “technology previews”, and asking people for feedback feels peculiar to me.

Not to spoil the outcome, but even this “technology preview” is completely gone in the updated Photoshop 2026. I wonder if this is fallout from a mangled launch (even for those few who I imagined turned it on, the option didn’t live up to its promise), but also perhaps a political fight inside Adobe between product and growth teams? I bet we’ll never know.

I do not personally have a grand unified theory of how to explain things or announce features in products because it’s so situational, and I understand that especially Photoshop given its age might be the hardest difficulty level. I’d personally prefer to receive announcements of new features over email so I can read them at my leisure, and with each new thing or change linked to a playground that would allow me to experience it in the best way – but I can’t say with any certainty that this would work for everyone.

But I would expect people on the Photoshop team to have more experience here, and this focus mode approach just feels a bit… naïve to me. My two warm takes: 1. People aren’t generally as frustrated with how features are announced, but with what features are. 2. Why wouldn’t everyone deserve the gift of focus?

Found listening to this 2-hour episode of The Talk Show podcast with Daniel Jalkut very enjoyable, and more thoughtful than just “bitching about Tahoe.”

One particular thing that stood out to me was a discussion of shame and embarrassment and pride that all come with shipping software. And looking to Apple itself for direction that the company is not really providing, as many of their apps are not using the new Liquid Glass interface – or when they do, they use it in ways that are inconsistent or disappointing.

Some other good themes:

• it’s okay not to change something if the alternative is change for the sake of change, a posture Apple’s hardware team feels more comfortable with than Apple’s software team
• internal Apple politics and the story of the Control Strip
• loved this phrase from Gruber about the macOS’s Tahoe release: “they vandalized it.”

Also, this:

A fair criticism of Apple over the years is that sometimes fixing 50 little misaligned text boxes or divider bars… using your time to do that, is time better spent than adding another user feature.