“That’s a big number – by almost any scale other than Google’s.”

Thirteen years ago today, Google killed Google Reader. In 2023, The Verge wrote a great piece about the shutdown:

Google’s feed-reading tool offered a powerful way to curate and read the internet and was beloved by its users. Reader launched in 2005, right as the blogging era went mainstream; it made a suddenly huge and sprawling web feel small and accessible and helped a generation of news obsessives and super-commenters feel like they weren’t missing anything. It wasn’t Google’s most popular app, not by a long shot, but it was one of its most beloved.

In the essay, Google Reader is presented as a victim of Google+. I was at Google when Google+ was announced and can corroborate the feeling of an end of an era at the company. The first large internal presentation was a shell shock: the arrival of secrecy, bureaucracy, corporate delusion, inevitable sycophants following not-so-inevitable bozos. But perhaps it was the opposite – Google as a company would have changed anyway, and Reader just randomly ended up being among the early beloved things that stood in the way. (I mean, arguably, Google changing for the worse destroyed even Google Search since.)

I am worried about the open web, but excited seeing some resurgence in RSS usage, and more and more people wanting to come back to the feeling of control, care, and intentionality that using Reader represented. Just a few months ago, Roger Wong found himself reflecting on Reader, too:

What gets me is that the vision Wetherell drew on that whiteboard—a single place to follow everything you care about, organized by your taste, shared with people you trust, and non-algorithmic—still doesn’t fully exist. RSS readers are the closest thing we have, and they’re good enough that I’ve built my entire reading and writing practice around one. But the curation layer Wetherell imagined is still unfinished.

I’m introducing a new tag to Unsung, software eulogies, which right now encompasses Aperture and Reader.

One has to be careful about nostalgia since it has its own gravity and can corrupt as much as a runaway World of WarCraft virus. “They don’t make them like they used to” is a potent drug that can make us disinvested in shaping the future, but it is also true that, well, we don’t make software like we used to. Part of Unsung is about finding inspiration in history, and while each one of us can miss a certain era of computing, certain machines, and certain software for whatever reasons we choose to – healthy or not – I do believe we collectively miss Aperture and Reader for the right reasons that are worth listening to.