This menu in Chrome feels like a surface running away from its creators:

I think cerebrally I understand the subtle difference between Show and Always Show, but is that difference worth it? Because at some point the repetitiveness and heaviness of that top section is casting a huge shadow over the rest of the menu.

I have an internal rule for adding a new menu item that happens to result in the longest string yet: think about the volume – the literal amount of pixels – you’re adding to the whole surface. Big menus are scarier, wide menus separate items from their shortcuts, submenus become harder to jump into, and so on. The economy of words can benefit in more ways than just the obvious ones.

But what made me a little nervous were the two grayed out options. What does it mean for something starting with Always Show to be grayed out here? What does it mean for something to be grayed out and enabled? My guess is that someone wired these without thinking too much about all the states, but it results in a stressful tension. Software should be making it very clear about what is under my control, and what is not.

Lastly, and this is almost funny: Full Screen is either 􀆪F or ⌃⌘F, in all standard Mac apps. This alone is already confusing, as is Apple’s entire horrible Globe/Fn strategy (this is a story for another time), and I verified they both work independently in Chrome. How did they get conflated into one shortcut from hell is probably a really interesting bug somewhere – but also a sign no one is seemingly paying attention.