It’s hard to be in charge of continuity on a movie set. It would already be difficult under the best of circumstances: after all, you can’t freeze the sun in the sky, prevent hot drinks from going cold, cigarettes from extinguishing themselves, or entropy in general from doing all the stuff it loves doing.

But on top of that, scenes are shot out of sequence, and movies are shot out of sequence. There are pick-ups if you’re lucky, and reshoots when you’re not. About the only time your job will be noticed is if you mess up: cue Super-man’s reverse CGI moustache, Josh Trank’s Fantastic Four wig situation, Commando’s damaged-then-pristine Porsche, and so on and so on. (This 7-minute YouTube video is a great walkthrough from an expert.)

Apple famously freezes time on their phones in all the promotional materials to be 9:41am. The specific moment they chose is a celebration of the first iPhone unveiling to be at around that time, but it also makes production easy – while people won’t mind that the time on the screen doesn’t match the current time, or even that it doesn’t seem to advance at a normal rate, they will definitely notice if you happened to splice two screenshots with different time side by side, just because you didn’t anticipate that splice as you were preparing them. So it’s easiest just to avoid this situation altogether.

But what I didn’t realize until today as I was recording the previous post’s screengrab is that 9:41am is also enforced whenever you record your phone’s screen via QuickTime. It’s a peculiar feeling: Start recording, and the time on your phone jumps to 9:41. Yank the USB cord out, and it’s back in sync with the universe:

Oh yeah, the date changes too, for the same reason – to January 9, 2007.

In a time-honored Apple tradition, I can’t decide whether I’m annoyed at it (there seems to be no option to turn it off), or admire it.