From 2010 to 2021, Justin O’Beirne had been writing about online cartography, specifically in Google Maps and Apple Maps.

While both of these services changed a lot since the essays, they are still worth reading. They might be the closest to modern reviews of software as I can think of, and the way the essays are done also teaches us storytelling lessons – from nice visualizations and comparisons, to rich footnotes. There is also a great balance of high-level overview, and then jumping into specifics that reinforce it.

Here’s one example of cool tooling O’Beirne used to make his points more sticky:

I wrote a script that takes monthly screenshots of Google and Apple Maps. And thirteen months later, we now have a year’s worth of images:

The result is informative and mesmerizing:

Among the essays, I’d particularly recommend these:

• The back-and-forth of Google Maps’s Moat and New Apple Maps: Reverse engineering areas of interest, thinking of how the slow changes in visuals lead up to strategy, good visual comparison of competition, and small fascinating anecdotes of places like Parkfield, California. (And a great example of the old adage: don’t get into the business of predicting the future as this will age your writing the most.)

• A Year Of Google Maps & Apple Maps: Evolution and redesign as ways to “increase capacity.”

• Google Maps & Label Readability: A fascinating discovery of “city donuts.”

• What Happens to Google Maps? How cross-device compatibility can mess up maps.

There are also book recommendations and a memorable user story.