This 9-minute video from PetaPixel probably won’t make much sense for non-photographers, but there is something refreshing about this idea that there are still places where adding software is seen as positive:

The video talks about Tamron’s lenses which have their own software (independent of the camera), and even their own USB-C port.

In a camera lens equivalent of fly-by-wire, the software allows to fine-tune the behaviour of hardware: what should soft buttons do, should the focus ring be responding in a linear or not, or even in which direction should it rotate. However, there are also more complex behaviours – like time lapses with focus pulls – with an interesting interface that’s definitely not beautiful, but I think still worth checking out for how it uses skeuomorphism.